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Fifth Avenue is getting a colorful makeover, and just in time for spring. For the third year in a row, Van Cleef & Arpels is hosting Fifth Avenue Blooms, an immersive, monthlong sidewalk installation that features 3-D artwork gardenscapes to celebrate the change of season. Isn’t springtime in New York the best?
The artwork, designed by French artist Alexandre Benjamin Navet, features sensorial elements for the first time this year, such as small movements and sound. The artworks light up each night, facing the Van Cleef & Arpels store on the avenue. Navet shared that inspiration for this year’s work came from the feeling of walking through beautiful 19th-century gardens and alleys, focusing on the architecture of those spaces and featuring main flowers such as violets, peonies, clematis, and delphinium.
Working in partnership with the Fifth Avenue Association, there are over eight pieces of artwork running from 50th to 58th Street, and the pieces are all multiple styles: grand benches, where you can stop, rest your feet, and smell the roses; fountains; swings; or several promenades for the perfect photo moment. It’s more than just the artwork though. There are also events running at the 550 Garden throughout the month, such as live painting, dance performances, and plenty of live florals. Make sure you see if before the end of the month! It’s a fun way to celebrate spring, even if the weather in New York City is still gloomy.
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Brooke LaMantia , 2024-05-16 14:56:13
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